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King Biscuit Blues Festival

The King Biscuit Blues Festival culminates today in Helena AR with a stellar lineup and a couple awesome blues panels. Catch it today -- just 80min from Memphis -- then head to Clarksdale for the Cat Head Delta Blues & Folk Arts Mini Blues Fest on Sunday. Why is it called King Biscuit?

"As the home of 'King Biscuit Time,' the longest running radio show ever, Helena became legendary in the Delta. First broadcast in 1941, Sonny Boy Williamson II and Robert Lockwood Jr. played live in the studio as the 'King Biscuit Entertainers.' Pinetop Perkins and James Peck Curtis later joined the band. The musicians played on KFFA every weekday, pausing for King Biscuit Flour commercials and announcements of their next nighttime performances.

According to Jim O’Neal, founding editor of 'Living Blues' magazine and an authority on blues history, 'The King Biscuit Time' was the thing that really crystallized blues music in this area. Muddy Waters and B.B. King would come home from working in the fields every day just to listen to it.

The King Biscuit Blues Festival, founded in 1986, is one of the nation’s foremost showcases of blues music. Held for three days annually in October, tens of thousands of blues enthusiasts converge on historic downtown Helena, Arkansas to hear stirring and uplifting performances of an American art form on the banks of the Mississippi River.”

#TravelTips: In Helena, check out:

  1. Artist V.L. Cox's exhibit at

  2. The Elaine Massacre memorial

  3. The Helena museum

King Biscuit Flour (c) Shared Experiences USA


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